RECENT PROJECTS / CASE STUDY
Built from zero. Sold out in one year.
A comprehensive brand-to-market build for an eco-friendly, plant-based home care brand — from naming and identity to e-commerce, experiential marketing, and 5000+ units sold in year one.
THE BRIEF
One of our most
rewarding projects.
Rěvisol Home Care exemplifies our expertise in building brands from the ground up. The journey began with naming the brand itself — "Rěvisol," derived from "Revive Soil" — reflecting its founding commitment to eco-friendly, plant-based home care solutions for the modern Indian household.
The founder came with a clear belief: that Indian homes deserved cleaning products that were 100% natural, biodegradable, and toxin-free. What they lacked was everything else — a name, a visual identity, a channel strategy, a go-to-market plan, and a way to reach the consumer.
That's where we started. From zero.
The problem wasn't the product — India was ready for plant-based home care. The problem was that nobody knew Rěvisol existed
THE CHALLENGE
A new brand entering a crowded, skeptical market.
Indian consumers trust legacy brands for home cleaning. Breaking through required more than a good product — it required category education, trust building, and a distribution strategy that put Rěvisol directly in front of the right buyer.
No brand name or identity
The business had a product formulation but no brand — no name, no visual system, no positioning in the market.
Category awareness near zero
Plant-based, biodegradable home care was unfamiliar to the average consumer. Category education had to run alongside brand building.
No digital or retail presence
No website, no e-commerce, no Amazon listing, no social footprint. Every channel had to be built from scratch simultaneously.
Trust deficit vs. legacy brands
Consumers defaulted to familiar chemical-based brands. Rěvisol had to earn trust fast, through proof, presence, and real customer engagement.
The challenge wasn't demand — the eco-conscious consumer exists and is growing. The challenge was discoverability, credibility, and distribution from day zero.
OUR APPROACH
We shifted focus from
launch to system building.
PHASE 01 — FOUNDATION
Naming & Brand Identity
Named the brand "Rěvisol" — derived from "Revive Soil" — to embed the brand's environmental commitment into its very identity. Designed a complete visual system: logo, colour palette, typography, packaging, and brand guidelines aligned to a premium-natural aesthetic.
PHASE 02 — DIGITAL INFRASTRUCTURE
eCommerce & Marketplace Setup
Built a user-friendly e-commerce platform to showcase Rěvisol's full product range. Established an Amazon store and listed across online marketplaces to broaden reach and reduce dependency on a single channel.
PHASE 03 — AWARENESS
Social Media & Category Education
Developed a social media strategy that educated consumers on the benefits of non-toxic, biodegradable cleaners. Generated category awareness while simultaneously building brand preference for Rěvisol among eco-conscious households.
PHASE 04 — ON-GROUND
Experiential Marketing Across Gujarat
Executed experiential marketing campaigns across Gujarat to foster direct consumer engagement. Live demonstrations, sampling, and retail activation brought Rěvisol in front of its target customer and created lasting brand recall.
PHASE 04 — SCALE
Distribution & Marketplace Expansion
Expanded digital and physical distribution networks. Broadened marketplace presence and scaled the retail strategy to keep up with growing consumer demand through the year.
"This comprehensive approach, rooted in two decades of experience, culminated in a significant achievement: selling out 10,000 units within the first year of launch."
